Apps Looking for Publicity
Every now and then, I get an e-mail from a developer offering a promo code so that I can write a review of their app. It’s been a while since I’ve done an app review on the blog, and as such, these offers are less frequent. This past week, I received an e-mail to review a stock market app, which struck me as being funny as the subject of music education is so closely related to the stock market. Here is the original e-mail, edited slightly to conceal the name of the author and the app:
I sent you an email last week and I hadn’t heard back so I wanted to try you again. I’d like to offer you a new iOS app called Stockeriffic to review on Technology in Music Education. This app was built on a video game engine that allows anyone to explore and understand the stock market using data visualization. I’m hoping you can share your thoughts on this app with your readers. I’ve put together all of the info about Stockeriffic along with a ton of videos – feel free to use anything you need:
If you’d like to review Stockeriffic, just shoot me your Apple ID and I’ll get you the full $4.99 version for your review. If you could share one of our videos on your site or tweet about the app that would be helpful too. I’m here if you have any questions.
Thank you so much,
I responded to the author and mentioned that this was a blog dedicated to music education, and that I didn’t see the connection between music education and the stock market (there’s a joke about program cuts somewhere in there). I invited the author to write back and tell me why they thought my blog was a great place to review this app. That was several days ago, and there has been no reply.
There are public relation firms that specialize in advertising for iOS and Android apps via write-ups in blogs. It’s a win-win situation, as it costs the PR firm nothing, and apps are definitely a word-of-mouth market. However, some PR firms clearly do a poor job of filtering their e-mail campaigns to blogs by blog topic.
I continue to ask any reader of Technology in Music Education to send me recommendations for new and improved music education apps, and I’ll continue to scrounge tech blogs and Twitter for new apps. If I find an app to be of interest to me (or my students, or my children), I’ll write about it. Most of the time, however, I prefer app recommendations to come from readers versus developers. I have no qualms of giving a reader or another blogger a shout-out on this blog (if you haven’t noticed, this blog gains no revenue from advertising or hits). With all sincerity, if you are a reader and you’d like to write an article for this blog at some point (i.e. you’d like to write one article but you don’t want to start a blog of your own), I’ll be happy to edit and publish your article giving you all the credit for it (This would have to be not-for-profit, however). And if you ever find something that you’d like me to examine and write about, I’d be happy to do that, too. Just send me an e-mail.
As a side note, I do have an e-Book (and a pending iBook) for sale, but you don’t need to buy the book to read this blog. The e-Book was definitely written for-profit.
A number of excellent app reviews have been written by the blogs listed on the right hand side of this blog (scroll down if you can’t see them). Please…visit those blogs. And if you know of an excellent music/music education and technology blog that I do not have listed, please send me an e-mail. If my blog becomes a jumping point to other blogs, I’m fine with that…one way or another we’re all helping music education to become more technology-friendly. A few of those listed bloggers have made PDFs of suggested apps. I’m going to place the PDFs of those app list in my “Recommended Apps” page (giving full citation, of course).
Thanks again to everyone who takes the time to stop by and read this blog. Your time and interest–and dedication to technology in music education as a topic–is appreciated.